2012 Olympics Logo

The logo for the 2012 Olympics was unveiled by Seb Coe, chairman of the London 2012 organising committee, in June 2007. The logo was designed by the Wolff Olins agency and cost £400,000. 

Ever since its unveiling the logo has had scrutiny from all over the country and also other countries. The logo for the Olympics has to be bold, modern, flexible, noticeable and relevant both in 2007 when it was created and in 2012 during the games. With its bright colours and jagged edges I feel that the designer has created a modern logo for both years.

One of the claims against the logo was the Iranian believe that the word "Zion" can be read using the numbers which to them is a very revolting act. In some way it is visible but only if you over think the logo. Another problem some had with the logo was that it looked like a sexual act using two well known cartoon characters. Unless one would of heard about it, no one with a decent or clean mind would think of any obscurity or absurdness of the logo.

I personally think the logo is eye catching and noticeable, but there are other logos that the public have designed which are more suitable for the olympics in London and that represent the country in a better and more neutral way.

For instance this logo designed by a viewer  James Wren was sent into the BBC with some other images, illustrating different ways in which the logo can be designed. I prefer the simplicity of it and the way in which he incorporated the Olympic rings.